TV ad: Coles: Coles - For Every Kind of Christmas

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Coles is the destination for “every kind of Christmas” - no matter the size of the celebration. The campaign stars an adorable Basset Hound, decked out in festive reindeer antlers, as he embarks on a quest for mouth-watering Christmas treats. Along the way, he discovers all sorts of Aussie Christmas celebrations – from cosy ‘Friendsmas’ get-togethers and laid-back backyard barbecues, to big family lunches and everything in between. At each stop, he’s tempted by an incredible array of delicious-looking Coles food that he can’t wait to try for himself.

The integrated campaign features an omnichannel strategy, tailored to meet the seasonal needs of Aussie customers across in-store, owned, paid and earned media channels. Throughout the campaign, messaging spotlights the quality and value of this year’s finest festive food selections - from iconic Christmas favourites, such as Coles’ award-winning hams and seafood, to the Coles Finest Entertaining range and indulgent specialty desserts crafted to make celebrations truly memorable.

In some ways, the Basset Hound is all of us, he understands that Christmas is all about sharing delicious food with the ones you love most.