Samsung Electronics: Hangeul Truck

Samsung Electronics joined hands with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York to launch a public art project in celebration of Hangeul Day, the day that commemorates the invention and proclamation of the Korean alphabet. Named 'Hangeul Truck,' the open art project travelled campuses of major universities on the East Coast and the West Coast of the United States to share the beauty of Hangeul and the Korean Culture, Samsung’s AI-powered innovations and its latest Galaxy foldables with the students through engaging experiences infused with cultural vitality. The art experience is centred around the Hangeul Truck wrapped in 5,400 of artist Ik-Joong Kang's signature Hangeul Cubes and an LED screen that displays artworks created by students in real time. Students can write a message to their future selves with their voice using Galaxy Z Fold7, and Samsung’s AI-powered innovations instantly translate the message into Korean. Messages are transformed into Hangeul artwork and shared on the LED screen of the Hangeul Truck.