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Top 6: November 19th 2025
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KFC: National UnFried Chicken DayTop 6: November 19th 2025
July 6th is International Fried Chicken Day, a date every fried chicken brand marks with promotions, discounts, and deals. For KFC Thailand, the fried chicken brand Thai people love the most, our challenge wasn’t winning hearts. It was finding a way to make this day feel even bigger, worth talking about, and impossible to ignore.
IDEA : Introducing National UnFried Chicken Day. Instead of shouting louder about our fried chicken like everyone else, we changed the rules of the day. Because we believed one thing: fried chicken deserved the spotlight alone. On July 6th, we made it official: No unfried chicken allowed to shine today. We invited the nation to bring us any chicken that wasn’t fried and we’d swap it for the only chicken worth celebrating: Free, hot, crispy KFC Fried Chicken. The rules were simple: if it screamed “UNFRIED CHICKEN,” we’d take it. From early morning, people poured into KFC stores with chicken-print T-shirts, everyday items made from chicken feathers, chicken-shaped goods, and even dressed as dinosaurs or sharks. No need to wonder why! They were carrying tiny chicken plush toys. Every unfried chicken surrendered meant one more golden KFC fried chicken in someone’s hands. It became the ultimate chicken conversion ritual, unfried in, fried out, transforming International Fried Chicken Day into a celebration only KFC could own. Results: 13+ Million Reach 385K Engagement 600 Fried Chicken Delivered within 5 Hours
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