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Honda Lawn & Garden: Built to last
Honda's Power Equipment division is launching a new Lawn & Garden campaign, led by Howatson+Company for both media and creative. The campaign highlights Honda's products just won't quit. Which is equally awesome, and damn annoying.
Known for unmatched reliability and engineering excellence, Honda's Lawn & Garden products have earned a reputation not just for performance, but for their uncanny longevity. The new cross-channel campaign brings that benefit to life, by showing just how upsetting it can be when you're itching to buy a new Honda product, but your current older model still works so well it just won't let you.
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