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Jollibee: The Joy of Christmas is Complete
Jollibee, the iconic brand that is a part of every Filipino household, has always been synonymous with family, togetherness and joy, especially at Christmas. This holiday season, Jollibee has launched a heartfelt thematic film that celebrates Filipinos enduring love for family, in all the different ways it exists today. Buo ang Saya ng Pasko or The Joy of Christmas is Complete, celebrates the evolution of what Christmas and family has come to mean in the Philippines. The film’s central theme is built on the insight that in recent years, while family remains at the very foundation of Christmas, Jollibee is embracing the many different versions of family joy and celebrations across the Philippines. In the film, Jollibee captures how both typical families and different versions of Filipino families now come together -There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a mother and daughter finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations.
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