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In partnership with Courage, Sephora Canada has launched a new holiday campaign that blends social listening with real-world media. The initiative leverages a simple but universal consumer insight: during the holidays, people routinely drop hints - subtle or otherwise - to get the gifts they actually want. Sephora’s approach amplified this behaviour by turning individual consumer submissions into creative assets, driving both engagement and real-world visibility.
Credits
Other credits
Agency
President - Niki Sahni
Chief Strategy Officer - Tom Kenny
Executive Producer - Clair Galea
Head of Strategy - Rafik Belmesk
Strategist - Sydney Hill
Group Account Director - Kat Ledgett
Account Director - Sacha Komorowski
Coordinator - Ellie Horning
Talent Manager - Christine Baggs
PR Director - Natalia Banoub
Coordinator - Parker Wales
Producer - Veronica Coles
Producer - Sara Teasdale
Media – Publicis Media
Account Director – Steve White
Marketing Director – Martine Ghazouli
Planning Director – Rahmeen Fazal
Production – United Assembly
Photographer – Chloe Lukas
Executive Producer – Lindsey Rebeiro
1st AD – Blake Keen
1st AD – Alex Young
Production – Neighbourhood Studios
Production – Media Trucks Inc
President – Baljit Singh
Operations Director – Veronica Rodreguez
Production – Italic Inc
Owner – Dan Thompson
Account Manager – Tracy Casteels
Operations Director – Nathan WItt
Production Manager – Amit Rushetzky
PR – Middle Child
Vice President – Laura Linden
Associate Director – Jade Hunter
Account Manager – Chandler Nowak
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