Interactive ad: Heroes at Home wish registry: Hero Dollar

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"Hero Dollar" is a viral effort created by Y&R Chicago to support the Sears Heroes at Home Wish Registry.

Category Public interest
URL http://www.herodollar.com
Client Sears
Agency Young & Rubicam, Chicago
Production Psyop, Blacklist, Human
Country United States of America
Uploaded 7 January, 2009

Credits

Executive Creative Director
Ken Erke
Creative Director
Chris Hunter
Art Director
Grant Simpson
Copywriter
Will Bright
Agency Executive Producer
Brian Smego
Agency Producer
Addie Pampalone
Flash Designer
Kathryn Rowe
Flash Designer
Mike Brumm

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