Slurpee: The Big Slurpee

This summer 7-Eleven releases their biggest ever Slurpee, a mammoth 1.18 litre cup. Dubbed 'The Big Slurpee' it is the biggest icy-cold drink in Australia. To commemorate the arrival of this gigantic product a gigantic 11-metre replica version (complete with straw) was built, transported and erected in Coffs Harbour, NSW.
It is the ultimate Slurpee brand experience with the brand itself being turned into a tourist destination. Slurpee drinkers can participate in the campaign by taking a road trip to The Big Slurpee or by visiting its online destination where they can view the architectural blueprints, comment on the project and watch its construction. See more at www.thebigslurpee.com.au