Slurpee: Cold Soap

It’s colder than a penguin’s undercarriage, an Alaskan barbeque and an Eskimo’s deodorant stick. Yep, there’s only one beverage that’s chilled to -3C and that’s Slurpee. And then there’s its most iconic feature that distinguishes it from all other drinks – it was the first frozen beverage to be served in a cup. 7-Eleven agency Leo Burnett Melbourne capitalised on these two unique properties by creating a television campaign based on the Slurpee cup itself and its below zero interior.
Each spot poses a different world that might exist inside the Slurpee cup. These worlds are cold for two reasons, the freezing temperature and the unfortunate situations that befall its inhabitants.