TAM Viagens: Quixote

To encourage travel during the holidays, travel agency TAM Viagens, in partnership with LP&M, a major publishing house, created a promo at bookstores and newsstands using famous book titles from the publishers, including Don Quixote. The pages of the books were tagged, pointing to the cities and countries the main characters travel to, reminding people that one needs to travel in order to be able to tell good stories. All put together by Energy/ Sao Paulo.