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Top 6: March 4th 2009
Outdoor
Christina Aguilera Perfumes: Sometimes, It's All You Need To Wear
Top 6: March 4th 2009
Based on the concept: "Sometimes it's all you need to wear", Mizbala, Tel Aviv Yafo mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country
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