Humana: Helping clothes

Increase name awareness of Humana and ensure that Dutch people all donate clothing for local projects in developing countries. In the Humana TV commercial and advertisements, we see how second-hand clothing comes to life and literally helps the Third World with clean drinking water, teaching materials, medical care, agricultural technology, etc. Humana is an organisation which collects clothing for the benefit of development aid. More information on Humana and its projects can be found on the new site: www.humana.nl Agency: LoweDraft FCB, Amsterdam.