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Top 6: May 6th 2009
Interactive
Toyota Venza: Snowy Road
Top 6: May 6th 2009
In order to deliver the Toyota Venza’s All-Wheel Drive message, a fake winter weather story was placed by Saatchi & Saatchi Toronto over the front-page story of national Canadian newspaper websites. While winter weather is nothing new to Canadians, watching a beautiful new vehicle leave its leader board advertisement and tackle the featured story is. After the advertisement has run its course, the newspaper’s web page automatically returns to its original featured story.
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