Interactive ad: Toyota Venza: Driving Conditions

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Nothing changes like the weather, well except for the Toyota Venza.
To illustrate the Venza’s versatility, big box ads from Saatchi & Saatchi Toronto were designed to show the Venza driving through real time, up-to-the-minute weather forecasts that were accurate to wherever the viewer was in Canada. If it happened to be raining outside, then the Venza was shown driving through the rain. At the same time, the relevant feature of the Venza was highlighted (e.g. Vehicle Stability Control for rain, AWD for snow, hp for clear days). Should the temperature suddenly drop and the rain turn to snow, and day turn to night then the weather condition and the time of day the Venza was driving through would also change. Each of the big box ads featured the viewer's current weather condition, outside temperature, city location, and time of day.