TV ad: Department of Justice: Safer Streets

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BoilerRoom Melbourne were tasked with developing a campaign to address the issue of alcohol related violence in Victoria. A 2 prong approach with TVC & viral TVC's developed for different audiences. Both strands tap into the misconception amongst young guys that fighting makes them seem heroic to their mates. In actual fact, there is more kudos given to guys who get their mates out of trouble. See the virals at: www.championshipmoves.com.au