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Department of Justice: Does Ireland Have A Problem?
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A new campaign from TBWADublin and the Department of Justice and Equality has addressed the frightening lack of awareness in Ireland regarding sexual harassment and violence. The problem is that for too long in Ireland, totally unacceptable behaviour has been ignored or excused. The first film, directed by Brendan Canty and produced by Antidote films, shows five relatable and unfortunately almost ‘everyday’ scenes of groping, physical harassment, domestic violence all the way to a potential sexual assault. The relatability of these scenes was paramount - because they demonstrate how sexual harassment and violence easily coalesce within the Ireland we know. The voiceover for the ad, Stephen James Smith, simply asks: Is this a problem? TBWADublin then relayed the scenes to a series of focus groups and recorded their reactions; the reasons they gave to explain the actions of the actors in each scene. This re-edited version became the basis of the second phase of broadcast.
Planner: Kathleen Moore (Senior), Niamh O’Shaughnessy (Junior) Related |
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