Print ad: Zippo Pocket Lighters: Zippo two

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To help Zippo maintain the relevance and drive purchase of the Zippo windproof refillable pocket lighter among the 18 to 34 year old target demographic, ad agency Brunner,Pittsburg in partnership with Rolling Stone Magazine and RealNetworks, designed and launched a microsite that celebrates Zippo Pocket Lighter’s longstanding connection with rock music. Titled ZippoEncore, the site lives within Rolling Stone’s website.