Radio ad: Joe Hunter: Grandma

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Top 6: August 12th 2009

Hachette wanted to create buzz for the launch of a new vigilante crime novel. Our idea was to bring the book’s uncompromising hero to life by spreading the word that a local vigilante was open for business. When people went to the website or called the voicemail they discovered they could follow Joe Hunter’s story in the book ‘Dead Men’s Dust’. Part of an integrated campaign from US Sydney.