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Joe Hunter: DogThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Hachette wanted to create buzz for the launch of a new vigilante crime novel. Our idea was to bring the book’s uncompromising hero to life by spreading the word that a local vigilante was open for business. When people went to the website or called the voicemail they discovered they could follow Joe Hunter’s story in the book ‘Dead Men’s Dust’. Part of an integrated campaign from US Sydney.
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