Nissan Dualis: What's in the Dualis

Recently WhybinTBWATequila, Melbourne launched a digital campaign to promote the new Nissan Dualis Hatch. This was a pre launch initiative to generate awareness, interest and familiarise people with key product features of the Dualis hatch. The pre-launch activity involved a consumer competition, giving consumers the chance to win one of three major prizes worth $15,000 in total, hidden within the new Nissan Dualis Hatch.By logging onto http://whatsinthedualis.com.au and exploring the interactive car, users were prompted to guess what is hidden in the boot by collecting daily hints. Hints were also seeded through Twitter.