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Top 6: August 26th 2009
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International Olympic Committee: All Together NowTop 6: August 26th 2009
The IOC just launched the second phase of its "Best of Us" campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber United Seattle created an animated TV spot titled
"All Together Now." The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the superhuman effort of athletes and fans.
Head of Production: Julia Parfitt RelatedAlso best this week |
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