TV ad: International Olympic Committee: Olympic Spirit

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In this new IOC spot created by Cole & Weber United Seattle and directed by Johnny Kelly of Nexus, the spot uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn.
Filmed in one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. The subtle differences and imperfections in color and texture infuse the spot with a warm energy that communicates the over-riding message of the Olympics – it's a celebration for everyone, all shapes and colors.

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