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Meant to inspire, evoke emotion, and engage people around the world, global marketing agency VML created a public service announcement campaign for the International Olympic … read moreCommittee that introduces the theme, "Together We Can Change the World." VML enlisted Questlove as executive producer to create the soundtrack for the PSA by re-recording the song, “The Fire,” originally by Questlove and The Roots, with top recording artists from across the world, including: Yuna, Asia; Lenny Kravitz, Americas; NNeka, Africa; and Corinne Bailey Rae, Europe. The voiceover for the PSAs, recorded in English, Spanish, French, and Portuguese, features cultural icons including: Uma Thurman, Juliette Binoche, Paz Vega, and Tais Araujo.
read less...Chief Innovation Officer - Brian Yamada
Senior Producer - Erik Iversen
Senior Producer - Tamara Lund
Group Planning Director - Tomas Gonsorcik
Managing Director, Team IOC - Elizabeth Rowny
Client Engagement Supervisor - Chris Gossens
Client Engagement Coordinator - Charlotte Ford
Editor, Rock Paper Scissors - Austyn Daines
Creative Director & Executive Producer, Massive Music - Diderik van Middylkoop
Colorist, Company 3 - Tom Poole
Executive Producer, Passyunk Productions - Ahmir Thompson
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