Interactive ad: The Olympic Movement: Show Your Best

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Seattle-based creative agency Cole & Weber United has created a global, integrated and highly social youth campaign for the International Olympic Committee (IOC) titled “Show Your Best.” The effort, which targets the next generation of Olympic fans aged 13-19, asks fans to videotape, upload and share their personal best via the Olympic site www.olympic.org/showyourbest. The videos can be shared via Facebook, YouTube, and Youku in China. Elements of the campaign include digital, TV, and mobile access. User submissions will be voted on by other users as well as Olympic athletes. Two winners will be selected to go to the Summer 2012 Olympic Games in London and will be included in a TV ad that will be broadcast during the Games A Digital Mash Up Creator allows participants to take their uploaded video and instantly see their best mixed into some of the greatest Olympic moments, and share it with their friends. It’s all about building a correlation between an “Olympic best” and everyone’s personal best. Not everyone can become an Olympic athlete, but everyone can strive to be their best at something. This campaign celebrates that effort.