Interactive ad: Red Bull: Blur

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Red Bull Malaysia via Creative Juice Sil , Kuala Lumpur create a web banner with the purpose of reinforcing the benefits of Red Bull, an energy drink specially developed for times of increased mental and physical exertion. Also, to remind consumers that in situations like these, coffee isn’t the only available solution.Our idea was conceptualized based on the current trend that we tend to overwork our eyes and mind when we spend over 3 hours every day staring at our computer screens without a break. Using the metaphor of ‘blurriness’ to signify tiredness and a loss of concentration, we lead consumers to the conclusion that Red Bull is the ideal energy drink that “Keeps you focused”. We have also made it a point to capture a night-time-only media space. The banner will appear on the advertised page from 10pm onwards, coinciding with the time when consumers generally experience a dip in their energy levels.