TV ad: Drink Driving: Thinking about drinking

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

For years we’ve used threatening tones and the promise of nasty consequences to influence people who drink and drive. But what if we empathised with drivers and talked about this serious issue in a friendly way? After all, it’s not against the law to drink and most people enjoy drinking socially which means they need a way to get around. It’s a common problem – but it can be solved. By leaving your car out of the equation altogether you remove the risk of drink driving - no matter how calculated you believe that risk to be.