Motor Accident Commission SA: Firass

Focussing instead on how society despises the drink driver, their actions and the consequences, this new campaign for the Motor Accident Commission of South Australia is a radical departure from all previous advertising aimed at spreading the anti drink driving message. In each of the three spots, Clemenger BBDO Adelaide see a different individual talk very personally to camera about the things that they truly love, punctuated at the end with the thing they hate the most, the drink driver. With out their saying it in so many words, each portrait reveals a very poignant and arresting testimony that allows the viewer to identify with the emotional impact that drink driving has on our lives.