Motor Accident Commission of South Australia: Gear Up

The Motor Accident Commission (MAC) has launched the second installment of their motorcycle safety campaign with executions in TV, online and press. The campaign once again stars Five times MotoGP champion Mick Doohan as its spokesperson.

The campaign's television commercial shows a motorcyclist falling from his bike with his jeans, t-shirt and sneakers represented by body paint. The analogy is made clear when, at the conclusion of the commercial, Mick Doohan tells the viewer "If you're not wearing the right gear you may as well be wearing nothing." This is followed by the campaign line: Gear Up. MAC.