TV ad: U.S. Air Force: CSAR

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This ad from GSD&M Idea City Austin shows how the U.S. Air Force uses advanced technology to save lives. In it, we see two paratroopers jump out of a futuristic helicopter at night into a dark forest. At first they don’t see what they’re looking for. But then they switch to thermal vision and find the downed pilot that they are there to rescue. While this ad looks very futuristic, in the end we learn that that these missions are not science fiction, they’re what the men and women of the Air Force do every day.