Interactive ad: U.S. Air Force: U.S. Air Force

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As a natural extension of previous mobile efforts, the Air Force and its advertising partner, GSD&M launched the app “Make It Fly”, which is geared towards the Air Force’s “tech tinkerer” audience. The app will help to reinforce the Air Force’s connection and emphasis on STEM (Science, Technology, Engineering and Math). Users will be able to solve nine scenarios connected to Air Force’s mission of global vigilance, reach and power. The app uses STEM logic to provide smart feedback that helps users with their mission progression.