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Top 6: October 28th 2009
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Mentos: Hyde Park![]() Top 6: October 28th 2009
Neogama BBH Brasil shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.
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