Mentos: Central Park

Neogama BBH Brasil shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh.
In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.