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Outdoor

The New Zealand Breast Cancer Foundation: The Blob


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To launch Breast Cancer Awareness Month, we placed a small and seemingly harmless blob on an Auckland city street. Then we watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersbys were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today.
Credits Other credits

Production Company: Robber's Dog.

Account Director: Jo Wealleans, Janelle Van Wonderen, Gemma Findlay.

Account Manager: Jessica Blake

Planner: Hayley Pardoe

Client Contact: Suzanne Nichol, Heather Shotter

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