Betfair: Family Tree

Betfair challenged M&C Saatchi, Melbourne to develop an idea big enough to promote racing's ultimate prize, a trip for two to Royal Ascot. So they created Pancho, the biggest pinata ever created in Australia, and then released him at various Spring Carnival events so punters could have a crack at him. But for those who missed seeing him in person, director Nick Ball from @radical.media has now brought Pancho's tragic story to life on film.