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Betfair: Hit me. Hit me bastardos. Hit me! - Hit me bastardos. Hit me!
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Betfair challenged M&C Saatchi Melbourne to develop an idea big enough to promote racing’s ultimate prize, a trip for two to Royal Ascot. So they created Pancho, the biggest pinata ever created in Australia, and then released him at various Spring Carnival events so punters could have a crack at him. But for those who missed seeing him in person, director Nick Ball from Radical has now brought Pancho's tragic story to life on film.I am Pancho Pinata, son of Conzuela, grandson of Enzo and great-grandson of Jorge. But I am not prepared to die.
Creatives: Doogie Chapman (Senior Copywriter), Tony Leishman (Senior Art Director), Steve Crawford (Creative Director) Related |
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