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Original music and sound design company JSM just completed scores for a trio of IBM :30s that tout the many virtues of the computer maker's powerful machines helmed by Pytka via … read moreOgilvy, NY. President and Executive Producer Joel Simon led his team of top composers that created the diverse tracks, ensuring that each was exactly tuned to the distinct message that each spot delivered.
Each :30 is part of IBM's Let's Build a Smarter Planet campaign, and each follows a similar pattern - a multiethnic cast of varying ages and sexes rattles through the finer points of the computers' superior functions, the shot switching from one user to the next, each continuing the previous person's sentence or expanding upon their idea. The affect is the unmistakable impression that IBM users are a unified force determined to make a smarter planet. In each case, JSM's score synchs beautifully with the live action without overwhelming the message or the onscreen images.
read less...Spot Title: My Cloud, Secure Collaboration, Smarter Public Safety
Air Date: September 2009
Creative Director: Susan Westre
Group Creative Directors: Tom Godici, Greg Ketchum
ACD/Copywriter: Ryan Blank and Rob Jamieson
ACD/Art Director: Mike Hahn
EP: Lee Weiss
Executive Music Producer: Karl Westman
Prod Company: PYTKA
Director: Joe Pytka
DP: Joe Pytka
EP: Tara Fitzpatrick
Post/Effects: Nice Shoes
Lead VFX/Inferno Artist(s): Rich Schreck, John Shea
EP: Pat Portela
Colorist: Chris Ryan
Editorial: Go Robot
Editor: Ben Suenaga (My Cloud)
Editor: Adam Liebowitz (Secure Collaboration)
Editor: Tim Wilson (Smarter Public Safety)
Graphic Design: Carl Detorres (My Cloud)
Animator(s): Kaine Asika and Christian Matts (My Cloud)
EP: Laura Molinaro
Music: JSM Music, Inc.
Composer: John "Scrapper" Sneider (My Cloud)
Composer: Jim Nicholson (Secure Collaboration)
Composer(s): John "Scrapper" Sneider, Jordan Lieb (Smarter Public Safety)
EP: Joel Simon
Shoot Location: New York City
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