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IBM: Collaboration
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Original music and sound design company JSM just completed scores for a trio of IBM :30s that tout the many virtues of the computer maker's powerful machines helmed by Pytka via Ogilvy, NY. President and Executive Producer Joel Simon led his team of top composers that created the diverse tracks, ensuring that each was exactly tuned to the distinct message that each spot delivered.
Each :30 is part of IBM's Let's Build a Smarter Planet campaign, and each follows a similar pattern - a multiethnic cast of varying ages and sexes rattles through the finer points of the computers' superior functions, the shot switching from one user to the next, each continuing the previous person's sentence or expanding upon their idea. The affect is the unmistakable impression that IBM users are a unified force determined to make a smarter planet. In each case, JSM's score synchs beautifully with the live action without overwhelming the message or the onscreen images.
Spot Title: My Cloud, Secure Collaboration, Smarter Public Safety Related |
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