Under Armour: Under Armour ColdGear

US giant Under Armour is unveiling a campaign to launch its revolutionary ColdGear baselayer, designed to keep athletes warm in the winter months.At the heart of the ColdGear campaign from Perfect Fools Sweden is a temperature-sensitive website (www.underarmour.com/baselayer) which changes the site’s ‘skin’ to reflect how cold it is at the user’s location.