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Top 6: November 18th 2009
Interactive
Under Armour: Under Armour ColdGear
Top 6: November 18th 2009
US giant Under Armour is unveiling a campaign to launch its revolutionary ColdGear baselayer, designed to keep athletes warm in the winter months.At the heart of the ColdGear campaign from Perfect Fools Sweden is a temperature-sensitive website (www.underarmour.com/baselayer) which changes the site’s ‘skin’ to reflect how cold it is at the user’s location.
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