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Top 6: November 18th 2009
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BreastFest: Feel UpTop 6: November 18th 2009
Juniper Park Toronto recently created a racy new ad campaign for Rethink Breast Cancer's annual Breast Fest Film Festival, the world's first film festival dedicated to breast cancer awareness.
The campaign launched with a: 30 spot entitled “Feel Up” in Alliance Atlantis theatres in Toronto. The creative features a young couple sitting alone in a dark theatre and uses a humoristic misdirect to help educate women on the need for self-prevention. The TV will also be supported with a film noire style print and out-of-home campaign that celebrates the beauty of the female form. RETHINK BREAST CANCER is a Canadian charity helping young people who are concerned about and affected by breast cancer through innovative breast cancer education, research and support programs. Rethink is a national volunteer-driven registered charity with a bold, enterprising and entrepreneurial approach. The second annual Breast Fest Film Festival will be taking place at the Royal Ontario Museum in Toronto, Canada from November 20th to 22nd, 2009. For more information about Rethink, visit www.rethinkbreastcancer.com. Creative Commentary ------------------------------------
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