Sony Pictures Releasing: 2012

Leading Out-of-Home media supplier, EYE, in association with Sony Pictures Releasing unveiled EYE’s first Large Format Lunalite executions promoting the film premiere of 2012. EYE worked in collaboration with Sony Pictures Releasing to specifically develop this cutting edge technology giving the illusion of the billboard being on fire. Visible over the city’s skyline, this landmark site was designed to build excitement and hype for the release of 2012 yesterday (November 12, 2009.)