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Oxfam: Give a bleep
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Tool's Cocciolo Encourages You To Give A $%@# About Oxfam America
The Brief:Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago. The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.The synthesis of the imagery of everyday chores with the brazen and incongruous narrative results in an unforgettable, attention-grabbing message that concludes with an appeal to visit OxfamGifts.com and buy gifts that contribute to Oxfam America's efforts to fight poverty.
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