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Oxfam: We Won’t Live With Poverty


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On the eve of the UN General Assembly in New York, as the world prepares to confirm its commitment to ending extreme poverty, Oxfam launched a new TV-led campaign urging everyone to work together to make this dream a reality in the next 15 years. Using real voices from some of the most challenging places in the fight against poverty, as well as ordinary people here in the UK, 'We Won’t Live with Poverty' RKCR/Y&R, London
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Account Director: Aaron Swan

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