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Anonymous Content Director Patrick Sherman helms the first new TV creative for Interstate Batteries since 2007. Sherman collaborated with agency Firehouse to develop the spots, which … read moreeach feature a hapless driver stranded in a frustrating predicament due to a dead car battery.
Pin Ball opens on a pair of 20-something roommates - Jack and Eddie - looking down at the hilly, snow- and ice-covered street from their apartment balcony. Jake spots a car as it slides down the street and caroms off a parked car. Both the guys find this humorous until Eddie realizes his own car is parked at the bottom of the street right in harm's way. He bolts from his apartment, slipping and sliding in his stocking feet, racing to get to his car in time to move it - which he does! Unfortunately, Eddie then has his own "shoulda had an Interstate" moment.
Tight Fit follows the parking lot trials of lower-level IT drone Otis. Upon leaving work on a warm summer's day, Otis discovers two hulking SUVs have parked so close to his aging compact car that he's forced to squeeze, contort and otherwise wedge his not-inconsiderable girth between the vehicles and finally into the driver's seat. After finally achieving his victory over rude parking manners, Otis suffers another defeat with his own "shoulda had an Interstate" moment.
About Anonymous
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for some of the most respected content of the last ten years. Steve Golin, Dave Morrison, Jim Tauber, Mark Romanek, Gore Verbinski, and David Fincher collected their unique talents and formed an entity that reflects a distinct company vision. They created a unique business model with the ability to extend its reach across the entertainment industry-they are able to leverage all media types, package talent, and mine literary material from a very deep pool of talent. Leveraging the body of work and powerful reputation of the company founders, Anonymous consistently and successfully is able to transition directorial talent from commercials and music videos to awarded feature film careers. Drawing on decades of experience in feature film, TV, commercial production, and branded entertainment, the firm creates compelling content while ensuring the development, production, and ownership of programming in both traditional and emerging media.
Creative Commentary
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read less...The Creds
Client: Interstate Batteries
Spots Title: Pin Ball, Tight Fit
Air Date: November 2009
Agency: Firehouse
Partner/ECD: Tripp Westbrook
ACD/AD: Everett Wilder
ACD/Copywriter: Jason Fox
EP: Dee Anne Bostic
Prod Company: Anonymous Content
Director: Patrick Sherman
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Editorial/Effects: Radium
ECD: Dale Carman
Lead VFX Artist: Kevin Althans
Editor: Peter Tarter
EP: Gary Banks
Producer: Samantha Daniel
VFX: Radium
Sound Design: Juniper Music
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