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Batteries: tightfit


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Anonymous Content Director Patrick Sherman helms the first new TV creative for Interstate Batteries since 2007. Sherman collaborated with agency Firehouse to develop the spots, which each feature a hapless driver stranded in a frustrating predicament due to a dead car battery.
Tight Fit follows the parking lot trials of lower-level IT drone Otis. Upon leaving work on a warm summer's day, Otis discovers two hulking SUVs have parked so close to his aging compact car that he's forced to squeeze, contort and otherwise wedge his not-inconsiderable girth between the vehicles and finally into the driver's seat. After finally achieving his victory over rude parking manners, Otis suffers another defeat with his own "shoulda had an Interstate" moment.
Other credits

The Creds



Client: Interstate Batteries

Spots Title: Pin Ball, Tight Fit

Air Date: November 2009



Agency: Firehouse

Partner/ECD: Tripp Westbrook

ACD/AD: Everett Wilder

ACD/Copywriter: Jason Fox

EP: Dee Anne Bostic



Prod Company: Anonymous Content

Director: Patrick Sherman

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Producer: Paul Ure



Editorial/Effects: Radium

ECD: Dale Carman

Lead VFX Artist: Kevin Althans

Editor: Peter Tarter

EP: Gary Banks

Producer: Samantha Daniel



VFX: Radium



Sound Design: Juniper Music

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