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Gerber via Draftfcb New York is rolling out a new umbrella ad campaign, "The Gerber Generation," on Friday, Jan. 15. Seen from the perspective of today’s generation of Gerber babies, the contemporary TV and print creative reinforces Gerber as the pioneer of childhood nutrition for newborns to 48 months. The campaign, via Draftfcb New York, launches with our “United Babies” spot in conjunction with the “Beautiful Baby Contest” that begins on ABC’s “LIVE! With Regis and Kelly” this Friday.
Credits
Other credits
Agency: Draftfcb
Sandy Greenberg EVP, Executive Creative Director/Copywriter
Terri Meyer EVP, Executive Creative Director/Art Director
Rob Rooney SVP, Creative Director/Copywriter
Michael Simons EVP, Chief Creative Officer
Ida Lew VP, Senior Producer
Paddy Giordano SVP, Director of Broadcast Production
Lesley McDonald SVP, Group Management Director
Kim Corrigan EVP, Group Management Director
Stephanie Cardoza Assistant Account Executive
Client: Gerber
Rick Klauser Head of Marketing, U.S. Infant Nutrition
Anna Mohl VP Marketing, Infant Nutrition
Christina Lawrence
VP Marketing, Infant Nutrition
Production Company: BOB Industries
Phil Harder Director
John O’Grady Executive Producer
Chuck Ryant Executive Producer
TK Knowles Executive Producer
Marci Harriott Producer
Directory of Photography:
Afshin Shahidi Director of Photography
Editorial: Jagged Edge, MN
Dan Jaguich Editor
John Chadbourn Motion Graphics/FX Artist
Bill Rogina Producer
Post Houses: Pixel Farm, MN
Volt Studios, MN
Madhouse
Steve Medin On line editor
Oscar Oboza Colorist
Audio Engineer/Mixer:
John Grant Penthouse Sound at Madhouse
Music Company: Human Worldwide
Ed Dunne, Morgan Visconti, Andrew Bloch
Composers
Lauren Bleisweiss Head of Production
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