Gerber: Gerber Generation Product Campaign - SmartNourish

Draftfcb New York unveils a continuation of Gerber’s fully integrated “Gerber Generation” campaign via television, print and outdoor. A leader in infant and early childhood nutrition, Gerber first celebrated this campaign in January 2010.

This next installment marks the roll-out of the campaign, highlighted by the introduction of Gerber Good Start Infant Formulas - as one of three new :15 TV spots airing on national cable and syndication. In addition, five new print ads hit newsstands in the April issues of pre-natal, infant and toddler publications, including American Baby, Scholastic and Parenting. The fresh out-of-home work is featured in key supermarkets across the country.

Seen from the perspective of today’s generation of Gerber babies, the contemporary television and print creative reinforces Gerber as leading the way to support a healthier generation by teaching healthy eating habits from the start.