RBC (Royal Bank of Canada) Olympic Torch Relay: Flame Trail

In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced by BBDO Canada to create anticipation for the event and to capture the spirit of these moments leading up to the Games.


We shot on location over 3 days. All of the flame scenarios in the spot were captured in-camera with some enhancement being added in post production.