RBC Royal Bank: The Mortgage - Science Fiction Movie Trailer

Using our proprietary eValue Analytics tool Engagement Labs Canada were able to provide RBC with irrefutable human insights into the first-time home buyers audience using real data collected through the tool. Based on the insight that first-time home buyers compare the experience to either being romantic, dramatic, horrific, or otherworldly like science fiction, we developed a targeted campaign to appeal to this audience by creating the highest fidelity YouTube content on the web to drive viewers to RBC's website