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RBC Royal Bank: The Mortgage
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Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending. RBC's first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoon’s Christmas Vacation, Benny & Joon). Each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyone—it might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror.
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