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Outdoor
Centraal Beheer Achmea: 'Just call us' three
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For our new 'Just call us' campaign, we brought the slogan tothe people. We built several LIVE accidents and placed theseall around the country. Anyone could step into these accidents.
And that generated thousands of unique photographs. At the ‘Just call us’ LIVE website, people could download their own photo and vote for their favourite photos.The 80 photos that got the most votes were eventually usedas outdoor posters. In this way, the Dutch people themselves determined what the new ‘Just call us’ campaign looked like.
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